Love & Chocolate, Flying The Freak Flag with Mid-Day Squares

No success story is as beautiful, extravagant and sporadic as the tale these guests have for us today. Lezlie and Nick join us today, without their 3rd partner, but they don’t fail to drop serious wisdom and keep us laughing throughout the podcast. Completely demolishing the competition with these plant-based, real chocolate, crunchy but soft energy bars – this company is taking the market by a storm. Their story starts slow but truly escalates from a small, overworked kitchen with personal deliveries to a large scale factory shipping this product to anyone who needs a healthy pickup. This podcast shows how persistence, investing & believing in yourself can truly lead to a success story, no matter how slow the start. All that being said, they’ve never ceased to move forward, documenting and having tons of fun along the way despite all the hardships and hurdles that are incessantly thrown at them.

—–TIMECODES—–

3:00 Starting the story

9:00 Going from clothing to food

10:00 Thinking more than 5 minutes

14:00 Changing point

17:00 Leaving the honeymoon to make MDS

20:30 Data for branding

25:00 How did you know to document the process?

30:30 Scale the unscalable, do the impossible

41:00 Product was good, get it out there!

42:00 Running 3 businesses

46:30 Turning a kitchen into a warehouse