In this day and age, where most people have access to smartphones and an internet connection, we see a lot of posts going viral. This gives us the wrong notion that it is easy to make that happen. The truth is that if you look at the massive amount of information uploaded every day, very little actually gets enough views to be considered viral. If you want to take a shot at making your content go viral, there are a few things you need to know first.

1. Keep It Visual

Crunching the numbers
Photographer: William Iven | Source: Unsplash

If you look at any list ranking the top viral posts over a particular period, you’ll realize that a lot of them are actually pictures and videos. Statistics show that visual content is very popular and an important asset to content creators. People tend to retain images and videos in their head longer so try to ensure that your content has enough visuals attached to it. You don’t have to script and shoot professional videos. Even little snippets of how you work or something cool that’s happened in your life will make people more likely to share your post.

2. Maximize Engagement Through Contests

red dice both showing 6's

Part of making your content go viral is offering viewers something in return for sharing it. Not many are going to pass up on an opportunity to win a prize or take a gamble that won’t cost them anything. Conduct a fun contest or host a giveaway and make sharing your content a condition for taking part. This will boost your image and spread awareness about your brand.

3. The Art Of Listicles

hand holding pen writing checklist in a notebook
Photographer: Glenn Carstens-Peters | Source: Unsplash

Due to the sheer volume of information that’s out there, listicles are only growing in popularity. This wonderful combination of list and article helps people get through even the driest of topics. Thanks to all the information they present in an accessible format, they are widely shared. Just look at the popularity of Buzzfeed! Make your listicles informative and entertaining and don’t forget to put an eye-catching title.

4. Create A Mailing List

People need to know that you’re updating if you want them to share your work. When you’re in the process of making your content go viral, it’s best to start with people you already know who care about you. Set up a mailing list and send out regular newsletters about your work. Attach links that they can share. This makes your work so much more accessible and this way you’ll reach out to those who matter most to you.

5. A Little Controversy Goes A Long Way

Making your content go viral also involves taking a few risks now and then. You don’t have to keep posting about feel-good things to be relatable to your audience. Don’t be afraid to express your opinion on controversial topics. This will invoke an emotional response from your followers and they’ll be a lot more likely to share it.

These are just a few tips to help you get started. Making your content go viral isn’t easy and like Rome, it’s not going to happen in a day. But these ideas are a good launching pad and fame might just be around the corner if you stick with them!

Mayukh Saha

View Profile