Your Idol Has Used This Trick To Become Successful

If I were to tell you a simple trick that would jump-start your dream career, connect you with your heroes and save you time & money  from failures… would you take the advice?

This trick has been well known for thousands of years. Chances are the people you look up to have and still use it.

So what is this trick they are doing?

Finding Mentors

This is someone who has been where you currently are but has achieved the life you want to live. They have walked the path to success. Almost all are willing to show you how to do the same and, most importantly, the mistakes not to make! Like many of them, they have used mentors on their own journey and are honored to help with yours.

An important point to make is that these mentors do not always have to help you through one-on-one sessions. I consider Tim Ferriss a mentor of mine but I have never met the guy. How? Because he has published over 100 articles, written 4 books, and interviewed extraordinary people on his podcast. This gives me a look into the mind of someone who I admire while providing me tons of value and advice to follow.

warren buffet

How To Connect With A Mentor?

There are a thousand ways to reach out and learn from these successful individuals but here are a few of my personal favorites.

  • The easiest and quickest way, is to start reading books by these individuals. Pick up Foundr’s most recent project for advice from some of the top thought leaders and entrepreneurs in their industry.
  • Search for these individual’s website as many have webinars, podcasts, or even free courses like we provide at Superhero Academy.
  • Simply reach out to them via email. Hidden in the depths of Google you can most likely find anyone’s email address but be sure to put a lot of thought into your message. Sorry, “Will you teach me to be like you?” isn’t going to cut it kid.
  • HIRE ONE… Want someone to truly keep you accountable and provide their time and energy to your project? It might be necessary to considering hiring a mentor. But hey, the best investment is an investment in yourself.

Like I said above, the opportunities are endless but the more creative you are with approaching these rockstars the more likely they will be to reply…

Tim Ferriss’s first assistant sent him an email with three things he could do to improve his website and had already done the first. He offered to work FOR FREE on the last two and if Tim was satisfied they would talk about a paid position. How could Ferriss turn down someone who was offering to help for free, but more importantly showed the dedication by already providing his value without Ferriss guiding him. Needless to say…

He got the job.

What To Expect…

There are different degrees of how involved a mentor might be in your journey.

  • With a book you are deriving value alone and putting it into action for your individual journey.
  • An exchange deal, like the one with Tim Ferriss above, gives you the opportunity to work side by side with your mentor to see how they operate their business. Occasionally slipping in the hint for advice every now and again!
  • The third way is for the mentor (or coach in this instance) to put energy and focus into helping you create your own project. This is usually done by weekly calls and has a price.

Recently, I took a risk by investing to go to Montreal and work with the founder of Superhero Academy and Valhalla Movement. Not many people were willing to invest in their education as I was and prove their work ethic. It paid off, now I am working with people I have looked up to for years (consider many good friends), have the ability to work from anywhere, and involved with projects I feel are truly making a positive impact on the world.


Time To Start Searching

So now what?

First, pick up a copy of Foundr’s new book to get a great mix of advice from game-changers.

Make a list of people you aspire to be like and are in the place you want to be. This can be financially, spiritually, physically, you name it. Send out emails to these people while remembering to be creative and show you can add value to their business or life as well. It can be in the form or free work or simply paying for hourly coaching calls.

Start taking risks on your dream and keep up to date with Superhero Academy for more advice on how to better the world through entrepreneurship. Consider joining us in Costa Rica or Montreal for an intense month or week of work on your dreams.

Pull Success From The Rubble Of Your Failure

When we fail at something- whether that means we missed our expectations, closed the door on a business, or had to leave a position we thought would bring us forward, it’s easy to see that failure as a burned down home. For months, or years, we filled that home with treasures, but as the fire consumed it, everything was lost.

This sort of thinking has a dangerous side-effect though; accomplishments we should be proud of, skills we can continue to use, and opportunities that we opened through that failure tend to be discarded as well.

But was all your hard work really in vain?

Sifting Through the Ashes

Instead of declaring the failure as done and buried, we need to challenge ourselves to look critically at what we’ve been through.

What started the fire of our failure? Could we have put out the flames?

By taking a close look at our mistakes and our shortcomings, we get better at future-proofing ourselves. Perhaps the project failed because not everyone involved was passionate about it. Next time, you’ll pick your team more closely. Maybe you couldn’t meet your expectations because you had set your goals far too high. Next time, you can have a better understanding of how much you can actually accomplish.

Be careful to recognize that reflection is a double-edged sword. The goal of this exercise isn’t to beat yourself up over your mistakes, but to learn from them. As you identify places that you could have done better, remind yourself that you did your best with what you knew at the time, and remember that you are preparing yourself to do better in the future.

You don’t often see blind men playing dodgeball, and that’s because you have to know what’s coming to avoid it.

Build Your Home Bigger, Stronger

What skills did you pick up while working on your failed project? What did you discover you excel at? What did you decide you could do better at this time?

If you can make a thorough list of ways that you’ve improved, being entirely honest with yourself, and also a list of weaknesses you discovered that you’ve still yet to fix, your next project will be tremendously advantaged.

You don’t need to rebuild your old house exactly as it stood, because clearly that didn’t work out. Instead, you can re-evaluate your skills and create something even better by aligning it with what you’ve learned, and the skills you’ve gained.

Let’s look at a specific example.

Through a strange series of events, I ended up co-founding a granite importation company. This would eventually turn into my greatest failure- the company never sold a single product, and lost a good deal of money and time in the process.

But never has it crossed my mind to regret that year- through it I learned to fine-tune my researching skills, practiced international business relations, client management, high-value sales, and so on. Several of these skills I realized are not my forte, but a few I discovered I had a talent for.

When trying to decide what to put my efforts into next though, I knew I needed to learn how to identify market needs better, how to develop a thorough business plan, and how to reach out to and research potential customers.

What I lost in money in time, I gained a hundredfold in new skills. On top of that, one of my partners went on to internationally source textiles, and the other partner went on to inherit a supply chain company dealing with large government contracts- both opportunities that were opened up because of their experience with our failed company.

None of us treated that business as a failure- we learned a lot, and each of us still secretly hopes we’ll land a sale through it someday.

So what did you learn from your latest failure? What should you strive for next?

Get Over Failure, and Get Addicted To Success

Joel Brown, founder of Addicted2Success, is a master of empowering people to push past their obstacles and achieve the greatness they deserve. His platform educates and inspires thousands to find their best self, and there is no better way to rebuild your burnt down house than to become a better craftsmen.

Check out his interview in the Superhero Academy Podcast to learn how he got over his own failures, and got truly Addicted to Success.

Community can be the greatest tool to achieve success. Feedback and the push and pull from people around can help you form your vision. It’s important to be aware of your vision constantly in order develop your self to be able to reach it. The input you get from others is a mirror you can reflect on and see if you’re achieving what you initially set out to achieve.

Your version of success will always be different than others’. Which is why it’s important to consistently check in with yourself, your values, your passion and whether or not you’re acting according to them.


Quitting a Job You Hate And Taking Control of Your Life

Quitting a job you hate is like freeing yourself from a prison that had stripped you of your passion, your dignity, and your self-esteem. Even before our first day of work, we get the feeling that there’s something wrong with our new job, but for whatever reason, we sign the contract anyways.

I’m sure you thought the job you now hate would help you in your quest for taking control of your life, but all it did was make you hate your life. Every time your boss walks by, you want to shout,

“Screw the paycheck! My bills can go unpaid. I’d rather be unemployed than put up with another day of this soul-crushing labor!”

You hate your job because you feel undervalued. It seems like you’re only there for the paycheck. You haven’t learned a new thing in the months since you finished your training. Your boss just doesn’t understand how to motivate you or create a good workspace. And honestly, you’re so miserable that you aren’t even doing your job well.

But the tiny voice in the back of your head goes, “Hey, as bad as this is, hunger might be worse. Let’s just put up with it a little longer. We’ll figure something out later for sure…”

I want to help you take control of your life and quit that job you hate. But don’t just quit without a backup plan. Let’s look at what you really want in your life and some important steps to get every piece of it.

Taking Control of Your Life

Taking Control of Your Life

Taking control of your life is essential to being ready to quit that job you hate, but in order to do either of those things, you need to really understand what it is you want to do. Think about your dream life- a job with freedom that satisfies you as a person, the ability to see the world, a beautiful home in the country, and to never worry about paying your bills again.

Maybe some of the things you want are unrealistic, but there is no reason you can’t have everything you need to feel fulfilled if you understand what they really are.

How Do You Work?

It’s important to not overthink this. You’re not trying to craft a dream job, but trying to understand the most important aspects of your work balance. Taking control of your life means creating or finding the opportunities to work the way you thrive. Start by answering these simple questions:

  • How many hours a week would I work?
  • How much does my job pay?
  • Would I run a team, work with a team, or work independently on contracts?
  • Is my job technical, or creative?
  • Would I work from home or commute to an office?

These will be your guidelines that you use in the future to pick between better or worse jobs. A great job will align perfectly with all of your answers. An okay job might only align with three. And let’s be honest- that job you currently hate and want to quit probably fails every test.

Where Do You Live?

A job can often be a massive shackle to a particular location. Many people don’t realize it, but when they quit jobs they hate, they’re really quitting because they can’t stand the location that job keeps them in.

Think about where you live now- does it provide you opportunities to do the things you love? If you’re a natural born wildman, but are trapped in an industrialized city, you may never find a job that brings you true peace. Moving can be stressful, and difficult, but it can open up opportunities for you to get what you really want.

The real challenge of taking control of your life isn’t external, but internal. Are you brave enough to take the steps you need to? Will you go where you can thrive, or remain in a place that you hate?

Purpose and Passion

A hard truth to hear, but an important one, is that your job may never bring about the fulfillment of your life’s purpose, and it may never be your one and only passion. Before quitting that job you hate, ask yourself if there’s something you could start doing outside of work to help you live out your purpose and passion.

This additional source of joy can come in the form of a hobby, or even your own entrepreneurial venture.

If you don’t have any idea what your purpose or passion is at all, then it might be time for you to do more than just quit your job. You might have some real work to do getting your shit together. That guide is a surefire way to help you identify and cultivate your passions, and even provides the basics of turning those passions into marketable skills.

Actually Quitting the Job You Hate

Once you know what you want from the next phase of your life, you’ll be itching to get on with it. There’s more work to do first though, because taking control of your life happens before you get to quit the job you hate.

Write down the ideas you came up with about where you want to be, and now we’ll begin creating a road map to get there. Look at each idea, and consider it a goal. Now ask yourself why you haven’t achieved those goals.

Let’s go through a few ideas of what you might want to change, and how to get ready to change your life for the better.

If you feel like you aren’t in the right location-

How can you take control of your life and move where you’ll be happy? Would you be happier somewhere with a different climate, more or less people, a different culture?

Reach out to people who already live in places like what you crave and start building a community where you want to be. Find potential employers who meet your needs, and either ask for a job you won’t hate, or ask them what you can improve so that they would be willing to take you on.

The hardest part of moving somewhere new is coming to terms with what you’re leaving behind- so determine whether what you have is worth more than what you’re hoping to gain elsewhere.

If you feel like you can’t afford the changes you need-

What expenses can you cut from your daily life so you can save enough money to take control of your life? Do you buy expensive drinks or meals at restaurants that you could reproduce at home for cheaper? Is all of your relaxation in the form of expensive hobbies like bar-going and concerts, when there are free events or activities that could replace them?

What sort of budget do you have, if any? Are you expecting yourself to save money for the future, or spending every bit of every paycheck from the hated job that you want to quit?

How do you generate more value for the people who want to pay you for the skills you have? Maybe you need to improve your skills by learning from someone with more experience than you. Maybe you need to offer your value to more people by talking about it more publicly. Maybe you need to find the people who need you most.

If you feel like you aren’t pursuing your passion-

Determine whether you can find an employer that will enable you to pursue your passion, whether you can pursue it completely on your own, or whether you should be considering creating a business for yourself to allow you to pursue it. Don’t forget to refer to the guide to getting your shit together if you’re struggling in this area.

Gain clarity around your passion and become an expert in it. Make sure to learn something new everyday, and constantly challenge yourself to find new ways to use that expertise to provide value to others. Remember, entertainment is a value just as much as a service or a useful product.

The Challenge of Moving Forward

Moving Forward

The more you look at what you have to do to take control of your life and quit the job you hate, you may begin to feel daunted. If you find yourself wondering, “How am I going to figure this all out on my own?” feel assured that you aren’t alone.

Anytime you’re looking to make a big change in your life, especially one that requires such a great risk, it can be easy to want to back down.

But the more you look at what you have to do to take control of your life and quit the job you hate, you may begin to feel daunted. If you find yourself wondering, “How am I going to figure this all out on my own?” feel assured that you aren’t alone.

This article is only the start. I told you that I wanted to help you get ready to quit your job, and I’d like to be able to talk to you directly. We at Superhero Academy are holding a free webinar later this month to walk you through these steps we’ve already discussed, and much more.

We want to share with you how…

  • To commit to a path for three months to see incredible success
  • To save enough money to make any major change, and turn risks into opportunities
  • To turn your passions into values that people will gladly pay you for
  • To attract the people willing to pay you for the value you create
  • To utilize expert knowledge to become an expert yourself

Click Here To Sign Up for the Free Quitting Your Job Webinar

But I also don’t want to leave you hanging today. If any of the links below describe you, click them to receive a free resource that will get you on the path of taking control of your life right now.

I want to figure out what to do with my life

I have a project in mind but want help getting started

I want to bring my skills to the next level so I can excel in life

I want to create a movement to change the world

Rob Greenfield: How To Live Happier With Less


Rob Greenfield went from living an ordinary life, to being renowned for the extraordinary changes he’s made to that life. After becoming more aware of the affect his livelihood had on the Earth around him, he challenged himself to live without money, without bills, without possessions, and has found a radical degree of peace within that. Watch as he and Marc Angelo discuss steps, both big and small, that can be taken to live a more intentional life, and to really live in harmony with the world around you.

Key Points Made by Marc Angelo and Rob Greenfield

• Rob lives the ‘simple life’- but in reality, lives the life of an adventurer. He experiments and attempts a lot of different ways of living- biking across the country, living in a tiny house, and even building himself a good online web following. [2:00]

• His early life was a battle between wanting to be normal, and wanting to do great things. It wasn’t until after college, though, that he began watching documentaries which opened his eyes to the reality of how his livelihood connected to the world around him. [4:05]

• Documentaries abound, the information to become aware of the world is as easily available as Netflix or a quick Google search. That awareness by itself can be enough to propel you into action. [6:45]

• In order to challenge himself, Rob started at the peak. He flew 1300 miles away, with no money and no possessions, and made it his goal to hitch-hike home. [10:30]

• The big issue with becoming aware and trying to make more responsible decisions is that, as a cultural identity, things like big corporate chains and plastic disposable cups, and more are so commonplace, that they can be hard to avoid without making a fuss. What’s important is starting by making small choices about what your life is filled with, and letting that expand naturally. [11:30]

• Break down your day into its smallest specifics, and think about it. What toilet paper do you use, what toothpaste? How high do you keep the air conditioning? Make a list of all the things you could change for the better, and then pick the things you feel excited about, and change those. Once you’ve done that, begin to build on top of it. [17:30]

• Some things are harder to get over than others- cell phones and computers are absolutely powerful tools, but if they are keeping you away from your own consciousness, preventing you from being active and aware in the world. [22:00]

• Living consciously, in tandem with nature and your core values, can be both a practical and a spiritual act. [24:00]

• Rob moved into a tiny-house, and decided to live the lowest possible impact lifestyle. [26:00]

• Culture shifts with possibility. It’s easy to allow things to remain the same day after day, but when you begin dreaming of the possibilities, the steps it takes to manifest those become apparent. [32:30]

• Part of the way Rob makes his money-less thing work is through sharing. He trades his labor for much of what he needs, he has friends help him in a variety of ways like lending him items, but the benefit to that is that at the end of the day, he can donate well over ninety percent of the money he makes. [36:00]

• People own a great variety of possessions: ladders, drills, mixing bowls, etc that do not get used as often as they honestly should. So why do we have to have those as personal possessions? Why couldn’t they be owned and shared by a community? [38:00]

• Food waste doesn’t come from reasonable causes. Sometimes it’s stocking issues, sometimes it’s cosmetic, sometimes it’s suggested sell-by dates. But it all contributes to tremendous wastefulness. [46:00]

• If we promoted more vegetarian diets and didn’t put all of our food to cattle feed, we could easily feed four times the population of America. Instead, we have 50 million food insecure Americans. [52:00]


Powerful Quotes

• “It was the most exciting time of my life getting to make this transformation.” – Rob Greenfield [9:05]

• “Just do what’s right most of the time. Try your hardest. If you make a mistake, move forward, and don’t beat yourself up.” – Rob Greenfield [15:30]

• “Start to ask yourself, could I live without this?” – Marc Angelo Coppola [17:20]

• “My spirituality comes down to living an examined life, living in alignment with my beliefs, living with the truths that I know, and all of that comes down to connection with nature.” – Rob Greenfield [24:30]

• “Environmentalism is one hundred percent mindset.” – Rob Greenfield [31:00]

• “The average electric drill is used for thirty-one minutes in its entire life.” – Rob Greenfield [38:30]

Contact Information for Rob Greenfield


33 Facebook Pages I Recommend

23 Films That Changed My Life

50 People I Recommend Paying Attention to

Shannon Graham

What does it take to become a leading name as a life-coach and motivational speaker? For Shannon Graham, it was a little bit of luck, and a whole lot of determined will-power. Making the most out of any bad situation, Shannon decided that he was going to help improve people’s lives, and do so well enough to make a living from it, and in so doing, learned how to create a legacy. This is the story of how he accomplished his dreams, and how you can too.

Key Points Made by Marc Angelo and Shannon Graham

• Shannon reached a point in his life where he was deep enough into drugs and crime, that his options looked like jail or worse. But this didn’t sit well with him, it didn’t seem like either option suited his purpose in life, so he began to try and figure out what was, and it’s that curiosity that saved him and helped him find success. [2:30]

• He realized that the way he was- drunk, on drugs, and down on his luck, he wouldn’t be able to figure out the answer to his curiosity. So he began looking into self-help to get himself out of that place. [5:45]

• He reached a strange point where he knew everything about self-improvement, but he wasn’t actually changing. So he had to begin looking into becoming his knowledge, or making it practical.  Once he began to change, it was a monumental change, and he felt compelled to share his transformation with everyone around him. [8:40]

• Through his adventures in New York City, Shannon experiences a lot of things, but nothing was as informative as the time he spent homeless for a week. Hailing on his childhood love of the show MacGyver, he got to experiment with looking at the things at his disposal a little differently. [16:00]

• It was while homeless that Shannon realized- even at that point in his life, he was still proud of where he had gotten. He was no longer on path to jail or worse, he was just in an inconvenient spot. He realized he could give people the sort of advice it would require to help others make the most of their lives, and thought he could even do so well enough to get people to pay him. [22:00]

• When he had the first client for his life coaching business, Shannon had the perfect opportunity to either seize the moment or let it drift away. So he walked right up to the guy and insisted that he was worth the guy’s time. [30:00]

• Don’t underestimate what the value of effective and pertinent advice really is to someone. You may have always helped people as a friend, but to someone who doesn’t have that sort of help readily available to them, your counsel could be priceless. [39:00]

• Not everyone is a creator, designer, or producer. Some people’s gift to the world is themselves- the way they think and communicate and share a valuable message, and ultimately exemplify that message with their own lives. [48:00]

• Instead of trying to change the entire world at once, Shannon promotes trying to change a few people so thoroughly, that their change can ripple through the people around them. [52:00]

• Humans need connection- not just interaction online, but real connection to other human beings and other ways of life, so don’t neglect the daily opportunities you have to find that, and don’t underestimate how hungry people are for that. Shannon’s legacy program exists for this purpose. [59:00] 

• If you believe you are the gift, figure out what your gift is. Are you empathetic, intuitive, creative? Once you’ve identified that, figure out how you can create an atmosphere to transform the people around you with that? [1:03:00]

• Know the difference between opportunities and distraction. Recognize what’s truly moving you toward your final goal, toward your legacy. [1:08:45]

Powerful Quotes

• “Yes, we’re greedy for ourselves, but for the most part, we want to see our whole tribe grow.” – Mark Coppola [11:45]

• “If you can affect people, they will return that value whatever way they can.” – Mark Coppola [38:45]

• “There are two types of people in the world. People who have a gift… and people who are a gift.” – Shannon Graham [47:45]

• “If you have a movement, you have to have the ability to lead the movement.” – Shannon Graham [1:06:00]

Links Mentioned (EyeQ)

Contact Information for Shannon Graham from The Mentor Coach

Nathan Chan: Creating Your Own Opportunities

Nathan Chan doesn’t consider himself a high-achiever, but nonetheless he’s found an incredible audience sharing the successes of entrepreneurs around the world. Much of his success came from an innovative strategy for his Instagram campaign, but the hustle and grind behind his dedication proves that he earned every bit of his magazine’s success.

Main Questions Asked

How did you get where you are now? [1:05] 

What led you to discovering your genius or your superpower with Foundr Mag? [5:30]

What helps you continue to improve and grow? [16:00]

What do you think is the impact of social entrepreneurs on the planet moving forward? [21:00]

How were you able to reach your million people? [27:30]

Key Points Made by Marc and Nathan Chan

Foundr Magazine exploded in popularity through their excellent use of Instagram as a marketing tool. Their main goal is to show people what it takes to become a successful entrepreneur through a multi-faceted platform. [1:05]

An entrepreneur always wants to go faster, do more, and explode in popularity. The ‘more’ mentality is classic, but the climb can be unsteady and unpredictable. [3:45]

Nathan actually wasn’t a high-achiever. He scraped by in school and barely found anything that he was exceptional at. Finally he gave up grinding at jobs he hated and decided to try to find something he actually enjoyed. [5:30]

He chose marketing as his new focus, and continued trying different avenues with it, but nobody would hire him. He couldn’t find the chance to shine, so he made his own. He built the magazine and covered the costs with his wages from his full-time job. [8:20]

One of the best ways to keep yourself motivated is to be your own biggest backer. By making yourself financially accountable for your success and failure, you build up the determination to stop at nothing. [12:00]

Constantly appealing to experts is a powerful way to improve your personal skills. There are plenty of people with great ideas and great skills beyond you- and reaching out can turn those into opportunities. [16:10]

Social entrepreneurship was long held back by the thought they couldn’t be for-profit. However, the reality is that even for-profit businesses are capable of being focused on a positive benefit. [21:20]

The tragedy of the commons is that what’s good for me might not be good for my neighbor. We need to keep our eyes on the process of doing good for ourselves, and for others. This is the role of benefit-corps, a new type of corporate filing which aims for both. [25:10]

Instagram is a unique platform, but it’s also an amazing way to spread a message. Foundr can get thousands of people tagging their friends to follow their account on a single post, just by consistently creating content their audience wants. [30:00]

Powerful Quotes

“The real genius comes when someone finds the courage to step up and go, “I’m going to try that.” – [Marc Angelo Coppola] [10:30]

“I’m very lucky that I’m able to connect with some brilliant minds. And every person that I speak to I learn from, and that’s helped me accelerate the growth of the business.” [Nathan Chan] [16:10]

“We try to encourage people that there’s another thing you can do… your whole life isn’t mapped out for you.” [Nathan Chan] [27:00]

Contact Information for Nathan Chan from Foundr Magazine




Sydney Woodward: Overgrow The System

Marc Angelo and Sydney discuss what it takes to overgrow the system, to create systems that really get people out of their ordinary mindsets and connected to the systems that produce their goods and food. They explore the strengths and weaknesses of social outreach in both large and small scales, and what it would take to really turn the tides of society to use crowd-sourcing
and global solutions to nurture the planet.

Key Points Made by Marc Angelo and Sydney Woodward

• Over Grow the System sprang out of White Crow Farm and was originally just a Facebook page the existed to support and share content for other farms and communities, and eventually it expanded to a full website with an international following. [2:00]

• They’re currently working to produce a documentary through a series of demonstrations and concerts on a variety of islands, about the resilience of these island ecosystems and cultures. [5:00]

• There’s a tremendous power in understanding media and marketing. At the end of the day, marketing is using a story to help someone connect to a topic or movement. [9:00]

• People think that humans need to just disappear in order for us to fix the planet’s problems, but there are solutions that don’t require such drastic measures. If humanity can connect to nature and respect it, we can thrive alongside the world. [12:00]

• The issue is that the best solutions don’t come easy. Quality farming takes a lot of work, a lot of education, and a lot of determination. [16:00]

• A lot of people ask if Valhalla thinks it can avoid disaster, and it’s very likely that we’re going to have to hit a meltdown, or a collapse, before we can really turn the tide on these events. [20:00]

• Learning skills ‘from the past’ such as building a home, creating iron works, planting a tree- they may not be essential to daily life, but the understanding of what it takes to accomplish those can open doors and creates a sort of safety for the future, no matter which direction society goes. [26:00]

• As incredible it is to connect to thousands, or millions of people around the world, it can be just as powerful an event to have forty people sitting in a room together talking in depth. It’s essential to balance the spread and depth of a message as it is shared. [28:15]

• Because of the reverse-concentration of fame that social media has induced, the strength of crowdsourcing has expanded. In the future, it should be much more reasonable to allow people to crowd-source through more tangible effects, beyond just financial help. [33:30]

• By participating in the processes of nature and environmental change, your perspective and your culture can begin to shift around you. [38:00]

• It can be easy to compete with people who are really working to the same aims as you. Instead of constantly comparing yourself or trying to beat out other groups, look for opportunities for more collaboration and unity. [41:00]

• We need to get people involved in the food cycle, in their health and their environment. The solutions, if approached by everyone, would not be impossible to achieve. But so many people are disconnected from the processes that it takes to produce the goods they consume or the food they eat, that it’s easy to be oblivious or unaware. [47:00]

Powerful Quotes

• “The fact is, to make a farm fully functional and make a lot of money at the end of the day… it requires an enormous amount of labor.” – Marc Angelo Coppola [16:00]

• “I think we have to face that there are going to be really unsteady times ahead.” – Sydney Woodward [18:35]

• “If we don’t have that collapse, we are just going to continue on this destruction of the natural world.” – Sydney Woodward [19:30]

• “Go and connect with a farmer… get your hands in the dirt and your hands in the soil.” – Sydney Woodward [35:00]

• “What can we do to green our cities?” – Marc Angelo Coppola [43:25]

Links Mentioned

Contact Information for Sydney Woodward from Overgrow the System





How to Catch Attention and Build Your Tribe

How to Catch Attention and Build Your Tribe (Part 1)

The Secret it Takes Years of Online Content Marketing To Learn

Every online marketer goes through the same woes as they try to catch attention from the growing internet population, ‘With so much content on the web, how do I build a tribe for myself?’

The vast majority of them go through a similar process; they learn about the power of online marketing- the ad revenue, lead generation, and tribe building potential- and they start looking into how to capitalize on it.

Before search engines really became sophisticated through Google’s algorithm updates, there were a hundred easy answers to this question which later turned out to be horrible ideas.

Let me skim over a few of the bad techniques used to catch attention before:

  • Keyword Stuffing: Filling a page or article so full of search term goodness that it was barely readable, and useless to anyone who found it.
  • Backlink Scamming: Creating fake websites to send links to content, buying backlinks from bigger websites, or doing any number of dirty deeds to get links to your content that were irrelevant, unqualified, and not useful to readers.
  • Duplicating Content: Using the same botched content on a wide variety of very similar pages to rank for different search terms.

What made these techniques so horrible? For starters, they did nothing to build your tribe for anything worthwhile. People would stumble onto your page, hopefully click an ad to make you a few cents, and ultimately sprint away hoping to never return to the dark alley that you had made of your website.

But most importantly, catching attention is about more than a quick glance. You might be seen in a crowd if you have a six foot neon blue mohawk, but once people see you, do they want to talk to you, get to know you, and find out what else you have to offer?

Content marketing, or tribe building for that matter, is all about what you do with traffic after you’ve caught their attention. But the secret lies in a complicated point; if your goal is to treat every bit of traffic you get like a friend, you’ll see more traffic overall.

That, right there, was the entire point behind all of Google’s algorithm updates. Their stricter standards helped them identify the best, most trusted content on the internet. That content both helped its creators catch attention, but also respected that audience once it had shown up. Google treated their tribe well by offering them the best resources, and because of that, they built a tribe that kept coming back search after search.

Most novice copywriters have stumbled upon before; a brilliant resource to learn how to craft great headlines, create compelling copy, and manage a full content marketing system. But what do they define as content marketing?

Content Marketing Means...

That great secret I alluded to? Create great content. No tricks, no scams. Create great content, and create that content constantly. You’ll catch all the attention you could ever want, and see a tribe build up around you that is eager to see what you’ll do next, to buy your next product, or to help support your next steps.


What is Creating Great Content All About?

I don’t bring up Copyblogger lightly. That quote above is from one of their most popular articles of all time, and it represents their entire mission in helping people create great content. They average several million hits a month on their site and much of their content has been shared and rehashed across the web to teach thousands of burgeoning content marketers how to do their jobs properly.

The people they train are the people setting the standards of what a website needs to look like to be successful and valuable. They raised the bar for catching your audience’s attention, and it’s no wonder. Look at the values and goals they ascribe to content marketing.

  • Create and share valuable content
  • Attract and convert prospective customers
  • Turn customers into repeat buyers
  • Educate leads and customers on your product or project
  • Build an identity with that audience
  • Build trust and affinity with that audience

Its likely that all six of those points are goals of yours. Who doesn’t want an educated, loyal audience that will buy time and time again?

But if those are their goals, how does content marketing achieve those goals?

The perfect article will excel in three main categories, and with one piece of content you can actually hit all of those goals.


Clear and Authoritative Content Builds a Trusting, Educated Tribe

Great content provides a strong value for your reader, and there’s no better way to provide value than by teaching your audience something useful in the best method available. Be honest with your audience about what you know, and provide useful resources to help them learn more.

Sometimes this will mean quoting research data from scientific studies, field reports, or surveys. Sometimes that means referring to another expert who can back up what you say with supporting evidence, experience, or arguments.

I’m going to be entirely honest right now; the best thing you can do for me, and I also believe for yourself, would be to enroll in Superhero Academy. Why, then, did I talk so appreciatively and fondly about Copyblogger, instead of demanding you watch one of our courses?

Part of being authoritative is knowing that you are not the only expert. Copyblogger is one of the best resources on the internet for learning copywriting and content marketing. We at Superhero Academy teach a great many skills which they don’t like getting your life together or getting support for a project.

We want to support our tribe as best we can- and that means making sure that they get the best educational material, no matter its source.

That benefits our ultimate goal, too! If you become a copywriting master, start up a business crafting content marketing strategies for other people, and end up making decent money at it, what’s the likelihood that someday you’ll want to learn better project management, team building, or even how to run a successful podcast?

We teach those skills in our academy, and by providing great resources, you’ll have a better education to back up those skills with. You have a better chance of being successful, which makes you a better student for us to work with, and increases the likelihood we get to enjoy your success.

It’s the same reason we won’t lie to you or teach you scam-artist skills that will make you a quick buck and then ultimately backfire. Our greatest asset is a well built tribe that trusts us and students that are educated enough to succeed.


Shareable and Enjoyable Content Will Catch Attention Beyond Your Reach

Think about the last time you saw an article on Facebook; what elements caught your eye?

You probably stopped scrolling because of a great headline or an interesting picture.

Now think about how you normally interact with articles. Do you often click on a good headline just because it made you laugh? Did you ‘like’ the article to show that it caught your attention? Did you share it because you wanted others to see it?

A content marketer has to work backward from the answers to these questions. They need to understand why people engage with content the way they do in order to create content that people really want- it goes back to the whole idea of creating ‘valuable’ content.

A website named Triple SEO cited a lengthy research study conducted by the New York Times on why people share content online, to identify some fascinating, but altogether unsurprising statistics:

Why Do People Share Content?

The importance of understanding these ideas can’t be oversold.

Imagine you are trying to get ten thousand signatures on a petition. Sure, you can strap that petition to a clipboard and go ask people one by one to sign, but how much easier would your life be if you could get one hundred people to go out and ask people to sign for you?

That’s the value of making valuable, shareable content. Suddenly, everyone who engages with that piece you wrote becomes a marketer on your side.

You might not have the means to get your petition in front of someone on the other side of the world by going there yourself, but you can get that message to piggyback on someone who is already heading that way.

Your job is to create great content that catches attention and serves your tribe. It’s the content’s job to get where it needs to go… for now. We’ll go into more detail about creating content for a specific demographic and giving it the first push to virality in part two of this article.


Timeless Content Works While You Sleep

Though simpler than the previous two points, the idea of making your content timeless is no less essential.

The problem with spreading a petition is that people will only keep sharing it around as long as it is relevant. If your petition is to make April 1st “Wisdom Day” instead of “April Fools” day, people may share it as early as a few weeks before, and a few days after, but not much further.

But if you want to someday focus on other aspects of your business besides creating an endless onslaught of content and lobbing it at your audience, you need to create content that matters everyday and is repeatedly useful.

At the risk of sounding like a fanboy, Copyblogger does an excellent job of this. On the page I referenced earlier, they have links to a whopping one hundred different articles. Each of those articles is almost definitely useful to a piece of their audience at all times.

Sometimes that relevance will vary, and over the years some of those links will have to be replaced with fresh content, but for the most part, each of those articles have the potential to catch attention, build their tribe, generate trust, and maybe even make a sale.

If they wanted, they could probably make a lot of money just by relying on Google search traffic, Facebook ads, a really good e-mail autoresponder, and some excellent landing pages. We call that passive income, but you’ll hear more about why passive income does and doesn’t work in the Academy.

Can You Really Run a Business off Content Alone?

Short answer: Kind of.

Content marketing is incredibly valuable- in fact, to be competitive nowadays, it’s almost essential, especially if you want a marketing strategy that can mostly run itself someday.

“Build it and they will come” may be a great phrase, but popular wisdom often lacks common sense.

When you begin building out your content strategy, keep in mind that it is the lengthy, high-quality process which can work as a foundational platform for your future products, services, memberships, or movement.

Shareable and enjoyable articles will catch the attention of potential new prospects for you and allow you to reach places you never could manually.

Clear and authoritative content will help you build your tribe with educated, trusting fans eager for your future sales pitches.

And timeless content will allow the process to stand the test of time so you don’t have to constantly be working on the basics over and over again.

But a great tribe needs personal attention; you have to regularly assess their needs, changes in the market or the culture, address critical issues in a timely manner. The easiest way to do this is by documenting what you’re working on, and letting your audience tell you what they love or hate.

Plenty of money has been made off effective content marketing strategies, but if you’re looking to make a genuine change in the world, start a movement, or become the everyday hero you know you can be, always be wary of relying on a process that removes the personal element out of your work.

If what you’re doing is truly your passion, use these strategies to get you started, but keep learning how you can really serve both your project and your tribe.


Don’t miss out on the second part of this article!

We’ll show you the strategies to creating content out of your daily work, delivering the content your specific audience is craving, and setting expectations that you can regularly exceed!


Learning How to Document Could Have Salvaged 4 Years of My Work

As much as I want to say otherwise, the four years of work that was put into my masterpiece were almost entirely wasted because I had no idea how to document my efforts.

I had been working away towards a book that would be a systematized collection of my most fantastic insights. Over the four years of almost continuous work, I filled volumes with my increasingly impressive “ah ha’s.” These were insights into the nature of mind and consciousness, the philosophy of dharma, purpose, and everything inbetween had been systematically laid out in massive tombes (I have a thing for mysterious looking 400 page journals).

Almost four years to the day I realized that I had missed out on a terrible amount of opportunity while working silently on my project. I had the quality and quantity of insights, but nonetheless I missed all the opportunity that I deserved by not documenting and sharing them with the people who needed or wanted them most. I had wasted four years.

Your Real Work Begins Today

One day, long after starting my project, I watched a module of Superhero Academy that taught me everything I wish I had known from the start. Watching the presentation brought forth an incredible mix of emotion. If I had that info before I had ever started my work, I would easily have a massively profitable business today, and a brand worth mentioning everywhere I went.

After listening to Marc Angelo’s insights on documentation, I was left with an open jaw. The short version is this; the best way to build an eager following, and therefore a social movement, or business, is to document your progress.

I know this may seem confusing, after all, I had made copious amounts of notes on my thoughts. But the real key is sharing your documentation.

Take Valhalla for example, If they had not documented their progress the moment they bought the land for their sustainable community project, they would not have the following they have today. That following is what enabled them to go so far as to even create their own building designs with sustainable architects, and launch projects as groundbreaking as WISDOM homes.

If they had waited until they had the “perfect” logo, or until they completed their first earthship, they could have pushed their potential reach back years, and lost the ability to pursue these amazing projects when their time came.

Their early start on documenting got them in front of their ideal audience before they needed an audience. As a result, their achievements are not only known to far more people, but that audience is motivated to help them achieve more than was previously possible.  

Every Minute Documenting is a New Opportunity

I see it like this, The longer you consistently share your documentation, the more opportunities are available to you.

The longer people see your content, the more invested they become in your brand, your story. And the more interested they become in joining your movement. It is a constant principle of brand awareness.

Let’s say that two people have an idea for a business or social movement.

Person A decides to post a video or blog about his idea on his facebook page, for all his friends to see. He knows how to document his process and by the strength of his following is certain that there is interest in his product before it launches.

Person B decides that he is only going to reveal his idea when it is sufficiently ready and he can call himself an “expert” on the topic. Nobody knows what his product will look like, and he has no idea whether people actually want what he’s making at all.

It takes time to feel ready to act like an expert in your own mind anyways, so you might as well get started by positioning yourself in front of an audience and experimenting as you go. Each failure, and each success, will ultimately have something to teach you about what your best public face should look like.

If you wait to become personally credible before you feel like you deserve a powerful following, you have merely postponed your success and pushed your experiments out into the future.

How to Document Without it Consuming Your Life

The funny thing about proper documentation is that it can be done every day. Every time you work on your project, every time you flip your hour glass for your power hour, you have something to document.

A lot of people think that documentation is only beneficial if A) they think they’re ready and B) they have something they think is worth documenting. This way of thinking will not help you build your brand and create a world class social movement or business.  

Remember, it is not about getting the perfect content out there it is about getting in the eyes of your audience and staying there long enough to become a credible expert in their eyes.

But what is a quick and easy way to document? Here is a list of ideas:

  1. Post a quote you came up with on facebook
  2. Post a meme featuring that quote
  3. Share a related post to your project on social media
  4. Post progress reports
  5. Thank your audience and show gratitude either through words or gifts
  6. Post a picture of where you work
  7. Tease your audience with mystery
  8. Post photos of events you go to
  9. Post photos of books or programs that you are learning from
  10. Make a constant video blog or written blog
  11. Podcasts and interviews
  12. Answer questions from your audience and reply to comments (very important)

Building habits around knowing how to document is the best and easiest way to build your brand. I mean, think about it- all you have to do is snap a screenshot of your new domain name, or take a selfie at that conference you went to or post a stand alone quote on Facebook. Find a channel you like, and start sharing your documentation with your audience.

You can start today, and with that choice comes the beginning of getting your brand known to your ideal audience. With regular, documented updates your audience becomes an integral part in designing your product. Incorporating customer feedback into your product leads to something that people actually want, rather than a shot in the dark.

Superhero Academy thrives because it has each of the students opportunities to give regular constructive feedback. The final products always incorporate helpful feedback, with palpable improvement for students like you, and an end-product that suits what the students need or want most.

The Right Way To Get Started Documenting

When it comes to building your brand for a social movement or business, there is no activity that will add more value than documenting your ongoing progress.

While I have spent the last four years hiding my progress from the world and waiting for the perfect moment to shine, I have missed so much opportunity to grow. In the coming weeks I will be setting up my channels for documenting and start getting my progress out there.

It doesn’t matter that my work may never been published- if I had shared what I was working on and built an audience as I went, at some point I could have released a minimum viable product that could have really benefited the right people, allowed my fans to give me feedback, and also let them show me what they really wanted.

If there is one thing I learned from this blunder, it is that there will never be a perfect moment to share my progress, I will never be ready. It is all about taking the plunge and sharing consistent, steady documentation.


Starting a Project You’re Passionate About

Starting A Project You’re Passionate About

Pick a Dream and Run

Before you get a project off the ground, it’s absolutely critical to have a project first. But where do you find the inspiration to start a project that you can actually follow through with?

When I first started working with Superhero Academy, I was inspired from a dozen fronts at once- I had just taken some of the biggest risks of my life, and was met by some of the most outstanding opportunities. Clearly, they paid off, because here I am a year later, thrilled to be writing this very article.

But while I was finding my focus, I had plenty of people in my life that had no idea what to do next. So I created The Slacker’s Guide to Getting Your S&*t Together

Really, it’s ten simple steps to figuring out your passion and getting on the path to pursuing that successfully.

But for now why don’t we keep it simple- two easy rules to help you pick your first project.

Rule Number One: Start a Project You’re Passionate About

Maybe you already know what you’re passionate about. One student in the Academy, Jason England, is dedicated to soil free, low-water consumption agriculture which he calls The Drought Gardener system, because he wants to turn the tides on the issues caused by the massive droughts in the west. Another student, Michael Richardson, is passionate about jumping out of airplanes and conquering his fears.  

Anyone can make money. It’s easy enough to monetize a junk content website through Google Adsense, or resell batches of bulk printed t-shirts with quotes you stole from memes. But to create a project worthy of an everyday superhero, one that you can really dedicate your time to and feel proud of its impact on the world, well…

Those projects thrive because of the passion behind them. Nobody wakes up saying, “I just don’t want to do this anymore,” and, in fact, they wake up everyday going, “How can I do this better?”

This dedicated vitality not only makes follow-through easy, but keeps you innovating, stepping up to challenges, and constantly trying to learn and improve your own skills in order to be worthy of the project you’ve embarked on.

Rule Number Two: Commit for Six Months

Some people just know what they want to do- but not everyone is like that. For some of us, we have a thousand hobbies and passions. We’re prone to even job hop a little, getting extremely excited about something one day, but switching to a new idea less than a week later.

The problem with this is two-fold; first off, you never really get anything done at all. But secondly, and often worse, you end up so scared of choosing the wrong project, that you end up choosing none at all.

The solution to this is simpler than you might think; pick one single project and draft out everything it would take to get to the minimum viable product– the smallest finished product that you can monetize or sell. Then, work on that project relentlessly for six months. If you get a new idea, jot it down in a notepad, and then return to work.

(Okay, so you might want to cheat and commit to three months if you can get something substantial done in that time. Create your own rules, but stick to them!)

After six months, you should have something to show for your efforts, and then you get to ask yourself the golden question, “Is this what I want to be doing?”

The reason this strategy works is because you never over-commit; starting a million projects never threatens to consume your life, and it never excludes your other passions. In six months, you get to see what you’re really capable of with a single idea, what it can earn you, and whether you love it or not. Even better, if you’ve documented the process properly, then by the time you’ve hit this point, you’ll already have an audience that can tell you if you’re on the right track or not.

You always have something to show for your labor, and you’re never wasting time with indecision.

Simple, right?


Starting Somewhere- Let’s Get Some General Skills

If you read through the first section and still feel stumped, don’t worry. It doesn’t mean you need to sit around and worry yourself to death about what project you should start.

Honestly, you might even start helping someone else with their project before you work on your own. That’s what I did, and I couldn’t be happier with my decision.

Can I be happy working for someone else when I claim to be an entrepreneur? Though the textbook definition disagrees with me, I don’t see any contradiction with starting by working on somebody else’s project and being an entrepreneur.

The point in creating your own path is having the ability to choose your own opportunities. Foe example, educating and inspiring people to become their best self fits my passion; I wrote the Slacker’s Guide before I knew what Superhero Academy even was, after all.

But most importantly, it has given me the chance to practice first-hand the skills that I need to start my own project down the line. Plus, while I’m focusing on honing my best skills, I don’t need to be distracted by all of the various elements of founding a company or starting a project; team-building, product pitches, marketing, etc.

I just have to learn to be great at what I want to do.

So if you’re stuck between passions, or you don’t know what you’re passionate about at all, ask yourself that question; what skills do I need most to help me start my project?

You can never go wrong with basic entrepreneurial skills, and you’re already in the right place for that. In the next few articles we’ll cover how to build an audience, how to get funding, how to sell a product, and even how to automate your business so you can scale it up.

But what about studying skills more specific to your craft?

The trick is to find a professional to work with or learn from, or to find somewhere to practice.

For example, if you want to educate, practice answering questions on a platform like,, or study answers from people who make their living doing what you want to teach. Or, if you want to build or design houses, go work with a construction agency or study with some architects.

And did I mention Superhero Academy boasts a 52 class course on everything you need to know about starting a project, creating value, and making money?

Someday, your dream project might fall into your lap- you should be doing everything you can to be the person ready to handle it when it does.


A Jack of All Trades is a Master of None

I don’t want to give the impression that all you should be focusing on is picking up any and all skills that come your way. Not that those extra skills will hurt or won’t come in handy, but your focus, once again, should be on pursuing your passion with vigorous dedication.

Remember that when you really get started on your project, you’ll have a team of specialists to support you in your endeavors.

Then ask yourself- ‘What will I be the specialist in?’

And while you’re thinking about that, ask yourself this as well: ‘If someone were to hire me for this position right now, would I be qualified ?’

Think of this as the other side of the general skills discussion. You want to be ready to do as much for your company’s needs as possible, but you also want to make sure that you’re an expert in what you’re bringing into the world.

Think about any Superhero that you loved growing up (or still love)! Spiderman is known for slinging webs, The Flash is known for being the fastest in the world, Sentry is known for his strength of 10,000 burning suns…

The point is, they specialize. Each hero had something iconic about him. Not only does specialization help with branding, but it also helps you understand where your strengths and weaknesses are.

And if you know your strengths, you know exactly what features of your project you should be responsible for starting and running in order to guarantee they’ll be successful.

And if you know your weaknesses, you know exactly which team members are most important to recruit to help ensure that those don’t become your achilles heel.


Trust Your Team

As you start your project, nothing is more crucial than forming a team you can trust without question. You now know what you want to do, and what you’re able to do on your own, but if your team can’t cover your weaknesses, how will it ever get off the ground?

It’s not uncommon for skilled people to back down from starting their dream project because they don’t think they have all the skills to make it work on their own.

Maybe you are an excellent salesman- you could get a grandma to buy a racecar and thank you for it later- but you have no skill at marketing.

Well, you can’t very well sell a product if you have nobody to sell it to.

The first step to building a team is creating an honest analysis of your personal skills, your project’s needs, and any skills you already have covered by existing partners.

What obstacles are the most intimidating between you and your minimum viable product? If, like we mentioned before, you are great at sales but horrible at marketing, then you know you need to hire or recruit a specialist.

If you know that your audience is online, but you don’t know how to make a website, then start looking for a web designer.

Interview each potential team member, make sure that they understand your vision, what their responsibilities are, and have the skills to accomplish those. From there on out, it’s all project management, which we cover in-depth in the Academy’s class by the same name, and will touch on briefly in a future article.

You’ll know you have your basics covered when you wake up in the morning knowing exactly what you have to do, and you don’t waste all of your time worrying about everything else that needs to get done.

A team that’s as passionate about your vision as you are will carry you through the hard times. They’ll even get you over the six month hump when you’re wondering whether you should back out.

There’s no glory in being a solopreneur. Share your success, and your team will be there to share theirs right back.


Time and Scope are Your Biggest Enemies

A word of advice for starting your forthcoming project; there are enemies lurking in the shadows before you even have the first concept written down.

Every project requires a certain amount of time and effort to accomplish. That’s the whole reason we start with a minimum viable product, after all.

You might be really passionate about architecture, so you might dream of the greatest building in the world. It’ll have everything! Three hundred stories tall, with slides between floors and swimming pools on every fifth and… Well, you get the picture.

Remember that honest assessment of our skills we talked about earlier? Think about how much work you actually get done in a week. More importantly: How much work your team can get done in a week.

Then look into your savings and think about how long you can afford to pay yourself, or your team, without seeing any revenue coming into your project.

If you don’t set a project scope that’s clear enough and reasonable enough to turn a profit by that deadline, you risk having to abandon the project altogether, or watching your trusted partners run off to greener pastures.

This doesn’t mean don’t dream big- it means that you need to figure out how to turn your big dream into smaller pieces. Perhaps you don’t start with the skyscraper- but every time you hit your six month goal, you scale your company up, you move your ambitions to your team’s new limits, and you get a little bit closer.

And don’t worry- you’re not alone. Every step you take, Superhero Academy will be here to help you get ready for the next one.

What if you really need to get some more eyes on your project now that you’re getting it started? How could you possibly build up an audience to spread your ideas, buy your products, or fund your work?


Click here to find out 😉